Last updated: 9 November 2026
These Terms of Use ("Terms") govern your access to and use of the Match My Makeup mobile application, website and associated services ("MMM App" or "App").
The MMM App is operated by Ivivaco Pty Ltd trading as Match My Makeup (ABN 38 638 638 874) ("Match My Makeup", "MMM", "we", "us" or "our").
By creating an account, accessing or using the App, you agree to these Terms, including our Community Guidelines, and acknowledge that you have read our Privacy Policy.
If you do not agree to these Terms, you must not create an account or use the App.
If you live in the United States, clause 32.2 contains an agreement to resolve disputes through binding individual arbitration and a waiver of class actions and jury trials. Please read it carefully.
Match My Makeup is a beauty discovery, inspiration and product recommendation platform.
Depending on the functionality available to you, the App may allow you to:
Features may change, be added or removed from time to time.
The App is currently free to use. If we introduce paid features or subscriptions in future, we will tell you the price and any additional terms before you make a purchase.
You must be at least 16 years old to create an account and use the MMM App.
By creating an account, you represent that you meet the minimum age in this clause 2 and that you are legally capable of agreeing to these Terms.
When you create an account, we ask you to confirm that you are at least 16. We may introduce additional age assurance measures, including where required by the Online Safety Act 2021 (Cth) in Australia or the Online Safety Act 2023 in the United Kingdom.
We may restrict or terminate an account if we reasonably believe that a user does not satisfy applicable age requirements.
You may be required to create an account and beauty profile to access certain features.
You agree to:
You are responsible for activity undertaken through your account except to the extent caused by our failure to take reasonable security measures.
The App allows you to create a personalised beauty profile to help Match My Makeup provide beauty, colour, shade, product and content recommendations.
Depending on the features you choose to use, your Beauty Profile may include:
Certain information may be provided directly by you or, where you choose to use an available face scan or analysis feature, may be generated or inferred from analysis of your image.
The way we collect, use and protect information associated with your Beauty Profile is explained in our Privacy Policy.
Beauty Profile information and skin analysis are provided for cosmetic and beauty purposes only and are not intended to diagnose, treat, prevent or monitor any medical or dermatological condition.
Match My Makeup is an independent beauty platform. References to third-party brands and products are for product identification and recommendation purposes only. Unless expressly stated, Match My Makeup is not affiliated with, endorsed by, sponsored by or authorised by the brands referenced in the App. All third-party trade marks and brand names remain the property of their respective owners.
Match My Makeup uses proprietary technology, colour analysis, product information and other methodologies to provide personalised product and shade recommendations.
Recommendations are intended to assist with product discovery and should not be interpreted as a guarantee that a particular product, colour, shade, finish or formulation will suit you.
For a look, the App may show:
Results may be affected by factors including product formulation, lighting, screen settings, product availability and information supplied by you or third parties.
You remain responsible for deciding whether a product is suitable for you.
Where relevant, you should review product ingredients and follow the manufacturer's instructions before using a cosmetic or skincare product.
Nothing in these Terms excludes any rights or remedies that cannot lawfully be excluded under applicable consumer protection laws.
The App may allow you to upload, create, publish, save or share photographs, videos, text, makeup looks, comments, product information or other material ("User Content").
You retain ownership of User Content that you own.
By uploading or publishing User Content to the MMM App, you grant MMM a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, display, format, adapt (for technical and display purposes only) and communicate that User Content, and to permit our service providers to do so on our behalf, to the extent reasonably necessary to operate, provide, secure and improve the App and the features you have chosen to use.
If you make User Content publicly available through the Discovery feed or another public feature, you authorise MMM to display that User Content to other users of the App.
If you make User Content public, you also allow other users to view it and save it to their Lookbooks within the App, and you allow MMM to show it in Discovery, on your public profile and in search and recommendation results within the App.
Marketing use. If you make User Content public, you also grant MMM a non-exclusive, worldwide, royalty-free licence to reproduce, display, adapt (including by cropping, resizing and adding MMM branding or captions) and communicate that User Content, together with your handle, in MMM’s marketing and promotional materials, including on MMM’s website, social media accounts, emails and advertising. Where practicable, we will credit you by your handle. If another identifiable person appears in that User Content, you confirm that they have agreed to this use.
You can ask us to stop using your User Content in marketing at any time by contacting appsupport@matchmymakeup.com. We will stop using it in new marketing and remove it from channels we control within a reasonable period, but we are not required to recall material that has already been distributed.
The licences in this clause end when you delete the relevant User Content or your account, subject to clause 22 and except for marketing material already distributed before then.
This licence does not transfer ownership of your User Content to MMM.
You must only upload or publish content where you have the right to do so.
You represent that:
You must not upload intimate images of another person without their consent or any content involving the sexual exploitation or abuse of children.
The App may allow users to save or share links to publicly available content hosted on third-party platforms, including Instagram, TikTok, Pinterest and YouTube ("Third-Party Content").
Third-Party Content remains hosted by and subject to the terms of the originating platform.
To show Third-Party Content in the App, MMM stores a thumbnail image of the content, together with the information described below, and links to the original content on the originating platform.
To identify the beauty products in a look, MMM’s technology, including third-party AI service providers, analyses the images, video and audio of the Third-Party Content. This analysis is used only to identify beauty products. MMM does not keep a copy of the video or audio after the analysis is complete.
MMM does not claim ownership of Third-Party Content merely because a link or thumbnail appears within the App.
Where Third-Party Content is displayed or referenced, we may display information identifying its source, such as:
Users must not submit links to content that they know:
MMM may remove a link, preview or associated content at any time, including following a request from the creator, rights holder or originating platform.
The presence of Third-Party Content within MMM does not mean that the creator sponsors, endorses, is affiliated with or has approved Match My Makeup.
Products shown with Third-Party Content are detected or suggested by MMM as described in clause 5, and may include affiliate links through which MMM earns a commission (see clause 16).
If Third-Party Content is removed from MMM, including at the request of its creator, users who saved it to a Lookbook will see a notice that it has been removed by its creator.
You may use the App to create and organise collections of makeup looks and beauty inspiration ("Lookbooks").
Lookbooks are private by default. You can choose to make a Lookbook, or individual looks within it, publicly visible.
You are responsible for selecting the appropriate visibility settings for your Lookbooks.
Photos you upload from your device are private unless you choose to make them public. Private photos are not shown to other users or in Discovery. Photos you upload from your device are not analysed by AI; instead, you can add the products you used yourself.
Content saved from third-party platforms remains subject to the rights of the original creator and the terms of the originating platform.
The Discovery feed allows users to discover makeup looks and beauty content.
Content appearing in Discovery may include:
MMM may determine how content is organised, ranked, recommended or displayed.
Recommendations may be personalised based on information associated with your profile and your use of the App.
Appearance in Discovery does not constitute MMM's endorsement of a user, creator, product or claim.
You must use the MMM App respectfully and lawfully.
You must not use the App to upload, publish, link to or distribute content that:
We may moderate, restrict, remove or disable access to content where we reasonably believe it breaches these Terms, our Community Guidelines or applicable law.
If you believe content appearing within the App:
you may report it using the reporting functionality provided within the App or contact us at appsupport@matchmymakeup.com.
If you are the creator or rights holder of Third-Party Content referenced by MMM, you may request removal of the link or associated preview.
We may request information reasonably necessary to assess a report.
Copyright complaints, including under the US Digital Millennium Copyright Act. If you believe content on the App infringes your copyright, you may send a written notice to our designated copyright agent at Victoria Ha, address: Suite 1501a, Tower 1, 520 Oxford Street, Bondi Junction, NSW, 2022, Australia email: appsupport@matchmymakeup.com. Your notice should include:
If your content is removed following a copyright notice and you believe it was removed by mistake or misidentification, you may send a counter-notice to our designated agent containing the information required by 17 U.S.C. § 512(g)(3). In appropriate circumstances, we will terminate the accounts of users who repeatedly infringe copyright.
MMM reserves the right to review, moderate, restrict, remove or disable access to content where reasonably necessary to:
We may use automated tools, including AI-based tools, to help identify content that may breach these Terms or our Community Guidelines, including AI-generated or AI-altered looks. Decisions to suspend or terminate an account are reviewed by a person.
Where required by applicable law, we will provide users with applicable information regarding moderation decisions and available review or complaint mechanisms.
You can ask us to review a moderation decision as described in our Community Guidelines.
The MMM App may display information concerning cosmetic and beauty products, including:
Some information is supplied by brands, retailers or other third parties.
While we take reasonable steps to provide useful and accurate information, product information may change and should be confirmed with the relevant brand or retailer before purchase.
MMM does not necessarily sell the products displayed within the App.
When you select a product or shopping link, you may be redirected to a third-party retailer, brand or marketplace.
Any purchase you make is generally a transaction between you and that third party.
Their terms, privacy policy, shipping policy, returns policy and other conditions apply to that transaction.
MMM is not responsible for the fulfilment, delivery, return, refund, quality or availability of products purchased from third parties, except to the extent responsibility cannot lawfully be excluded.
Some links within the MMM App are affiliate links.
This means MMM may receive a commission or other commercial benefit if you click a link or purchase a product through the App.
Links in the “Where to Buy” section may be affiliate links provided through affiliate networks and programmes, including Skimlinks, Rakuten Advertising, Impact, Awin and Amazon Associates. Some links are not affiliate links and simply take you to a brand’s or retailer’s website. As an Amazon Associate, MMM earns from qualifying purchases.
Whether MMM, a creator or no one receives a commission on a purchase is decided by the retailer’s and affiliate network’s own attribution rules, not by MMM. For example, if you click an MMM link and then use a creator’s discount code at checkout, the retailer’s rules decide who is credited.
You will not ordinarily pay more solely because MMM receives an affiliate commission.
Where required, sponsored, promoted or commercially influenced content will be identified appropriately.
The existence of an affiliate relationship does not change the methodology used by MMM to provide personalised shade or product matching unless clearly disclosed.
Creator Codes. If the App allows you to display an affiliate code, discount code or referral link on your public profile ("Creator Code"):
When a user follows your Creator Code or link, any commission is paid to you under your own arrangement, not to MMM. MMM earns commission only through its own links in the “Where to Buy” section.
We may remove a Creator Code that we reasonably believe is misleading, inactive, not yours or in breach of these Terms or our Community Guidelines.
The App may offer Virtual Try-On and other camera-based features that use facial detection and image analysis to position cosmetic products or analyse visible characteristics.
Virtual try-on is a digital representation only.
The appearance of a product in real life may differ due to lighting, screen calibration, camera characteristics, application technique, skin characteristics, product formulation and other factors.
Virtual try-on should therefore be used as an additional product discovery and confidence tool rather than a guarantee of appearance.
Further information about how images and facial information are processed, including whether information is processed locally on your device or browser, transmitted to our systems, retained or deleted, is provided in our Privacy Policy and, where applicable, at the time you activate the relevant feature.
Where applicable law requires your consent before particular facial or biometric information is collected or processed, we will request that consent separately before activating the relevant feature.
Your privacy is important to us.
Our collection, use, storage and disclosure of personal information is governed by our Privacy Policy.
By using the App, you acknowledge that you have been provided access to the Privacy Policy.
Where consent is legally required for particular processing, we will seek that consent separately where appropriate.
Except for User Content and Third-Party Content, all intellectual property associated with the MMM App belongs to or is licensed to Match My Makeup.
This includes, where applicable:
Nothing in these Terms transfers ownership of MMM's intellectual property to you.
You must not copy, reverse engineer, reproduce, scrape, extract, commercially exploit or create derivative works from MMM's proprietary technology or content except where permitted by law or expressly authorised by us.
Subject to these Terms, we grant you a personal, non-exclusive, non-transferable, revocable licence to download, install and use the App on devices you own or control for the purposes permitted by these Terms.
If you give us feedback or suggestions about the App, we may use them without restriction or obligation to you.
You must not:
You may stop using the App and delete your account at any time, subject to functionality made available within the App.
We may suspend, restrict or terminate your account where we reasonably believe that:
Where reasonably practicable and required by applicable law, we will provide notice or information regarding the reason for the action.
You can ask us to review a decision to suspend, restrict or terminate your account by contacting appsupport@matchmymakeup.com.
If you delete your account, we will deal with your personal information in accordance with our Privacy Policy.
Content you have made public may not disappear immediately from all systems, including where:
We will cease using deleted User Content within the App within a reasonable period, subject to applicable legal and technical requirements.
Third-party links contained within Lookbooks or Discovery may remain associated with other users independently of your account.
When you delete public User Content or your account, that User Content will be removed from Discovery and from other users’ Lookbooks within a reasonable period, and users who saved it will see a notice that it has been removed by its creator.
We aim to provide a reliable service but do not guarantee that the App will always be available, uninterrupted or error-free.
We may modify, update, suspend or discontinue features where reasonably necessary for technical, security, legal, commercial or product reasons.
Where a material change significantly affects your rights, we will provide reasonable notice where required by law.
The App may contain links to or integrate with services operated by third parties, including social media platforms, retailers, payment providers, analytics providers and technology providers.
Those services are governed by their own terms and privacy policies.
MMM does not control third-party services and is not responsible for their acts or omissions except to the extent required by law.
Nothing in these Terms excludes, restricts or modifies any consumer guarantee, right or remedy that cannot lawfully be excluded, restricted or modified, including rights you may have under the Australian Consumer Law.
Where applicable law provides you with mandatory consumer rights, those rights prevail over any inconsistent provision of these Terms.
To the maximum extent permitted by law, MMM is not liable for loss arising solely from:
To the maximum extent permitted by law and subject to clause 25, MMM is not liable for any indirect or consequential loss, or for loss of profits, revenue, data or goodwill, and our total liability to you arising out of or in connection with these Terms or the App is limited to AUD 100. Additional terms apply to users in the United Kingdom and United States under clause 32.
Nothing in these Terms excludes or limits liability where it would be unlawful to do so.
To the extent permitted by applicable law, you are responsible for loss reasonably incurred by MMM arising from:
except to the extent the loss was caused or contributed to by MMM.
We may update these Terms from time to time.
If we make a material change, we will provide reasonable notice through the App or another appropriate means.
Where required by law, we will seek your agreement to materially revised Terms before they apply to you.
Your continued use of the App after changes take effect constitutes acceptance where permitted by applicable law.
These Terms are governed by the laws of New South Wales, Australia.
Subject to any rights you have under applicable consumer laws in your country of residence, the courts of New South Wales have jurisdiction in relation to disputes arising from these Terms.
Nothing in this clause deprives a consumer of mandatory rights or protections available under applicable law.
Clause 32 contains additional terms for users in the United Kingdom and the United States and prevails over this clause to the extent of any inconsistency.
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions continue to apply.
Our failure to enforce a provision does not constitute a waiver of that provision.
These Terms (including our Community Guidelines and any additional terms expressly applicable to particular features) constitute the entire agreement between you and MMM concerning your use of the App. Our Privacy Policy explains how we handle your personal information. If there is an inconsistency between these Terms and our Community Guidelines, these Terms prevail.
If you download the App from the Apple App Store or Google Play (each an "App Store"), you acknowledge that:
32.1 United Kingdom. If you are a consumer living in the United Kingdom:
32.2 United States. If you live in the United States, this clause 32.2 applies to you.
Disclaimer. TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE APP AND ALL CONTENT, RECOMMENDATIONS AND MATCHES ARE PROVIDED "AS IS" AND "AS AVAILABLE", AND MMM DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.
Limitation of liability. TO THE MAXIMUM EXTENT PERMITTED BY LAW, MMM WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, AND MMM’S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE APP WILL NOT EXCEED USD 100. SOME STATES DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OF CERTAIN DAMAGES, SO SOME OF THESE LIMITATIONS MAY NOT APPLY TO YOU.
Informal resolution. Before starting arbitration or a small claims action, you and MMM each agree to first try to resolve any dispute informally. The party raising the dispute must send the other a written notice describing the dispute and the relief sought (to MMM at appsupport@matchmymakeup.com), and both parties will try in good faith to resolve it within 60 days of the notice.
Agreement to arbitrate. If a dispute is not resolved informally, you and MMM agree that any dispute, claim or controversy arising out of or relating to these Terms or the App will be resolved by binding individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules, rather than in court. The Federal Arbitration Act governs the interpretation and enforcement of this clause. The arbitration may be conducted by video conference or, if in person, in the county where you live. MMM will pay the AAA filing, administration and arbitrator fees to the extent required by the AAA Consumer Arbitration Rules.
Exceptions. Either party may bring an individual claim in a small claims court with jurisdiction, and either party may seek injunctive or other equitable relief in court to protect its intellectual property rights.
Class action and jury trial waiver. YOU AND MMM AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING, AND YOU AND MMM EACH WAIVE THE RIGHT TO A TRIAL BY JURY. The arbitrator may award relief only to the individual party seeking it.
Mass arbitration. If 25 or more similar demands for arbitration are filed against MMM by or with the assistance of the same or coordinated counsel, the AAA’s Mass Arbitration Supplementary Rules will apply, and the demands may be administered and decided in batches.
Right to opt out. You may opt out of this agreement to arbitrate by emailing appsupport@matchmymakeup.com within 30 days after you first accept these Terms, stating your name, the email address associated with your account and that you wish to opt out of arbitration. If you opt out, disputes will be resolved under clause 29.
Severability and changes. If the class action waiver is found unenforceable for any claim, that claim must proceed in court and not in arbitration, and the remainder of this clause will continue to apply. If we change this clause 32.2, the change will not apply to a dispute of which we had notice before the change took effect.
California residents. You may report complaints to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.
Information about your privacy rights under US state laws is set out in our Privacy Policy.
If you have questions about these Terms, your account, content moderation or the MMM App, please contact:
Ivivaco Pty Ltd trading as Match My Makeup
Email: appsupport@matchmymakeup.com
Address: 1501a, Tower 1, 520 Oxford Street, Bondi Junction, NSW 2022, Australia.
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